New Venture Creation

Code

BUSI3202

School

Business

Level

3

Credits

20

Semesters

Full Year UK

Summary

New Venture Creation will introduce students to the more practical elements of innovation and enterprise activity. It is an experiential course where students complete the process of Opportunity recognition, Evaluation and Exploitation. Whereas ETP focuses on idea generation and entrepreneurial theory, NVC will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. Learning is delivered through readings, lectures, experimentation activities, case analysis and discussion. In the first semester students will analyse and assess the feasibility of their business ideas. They will then launch and/or pilot their business concept and test the model in action.  

Target Students

Available to Part I and Part II Business School undergraduate students who have taken BUSI1096. Also available to Exchange students.

Co-requisites

Modules you must take in the same academic year, or have taken in a previous year, to enrol in this module:

• Entrepreneurship: Theory and Practice (BUSI1096)

Classes

• One 1-hour seminar
• One 1-hour-30-minute lecture each week for 15 weeks

Assessment

• 40% Presentation: 90 second video
• 60% Coursework: 3,000 words. Reassessment of this module is 4,000 words individual report (100%).

Assessed in both autumn & spring semest

Educational Aims

Learning Outcomes

This module develops a knowledge and understanding of: 

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk. 
• The development, access and operation of markets for resources, goods and services. 
• The sources, uses and management of finance.
• The management of resources.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design

Intellectual skills

This module develops:

• Conceptual and critical thinking, analysis, synthesis and evaluation

Professional practical skills

This module develops:

• Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
• People management, to include communications, team building, leadership and motivating others.
• The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes. 

Transferable (key) skills

This module develops:  

• Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time

Conveners

• Dr David Achtzehn