Entrepreneurship: Theory and Practice

Code

BUSI1096

School

Business

Level

1

Credits

20

Semesters

Full Year UK

Summary

The course presents a formal analysis of entrepreneurship in theory and practice leading on to a consideration of creativity and business concept generation. The course concludes with the practical application of these theories and concepts in business planning and business concept presentation.

Target Students

All Qualifying Year Business School Undergraduate students.

Classes

• One 1-hour-30-minute lecture each week for 17 weeks

30 mins pre-recorded material per week* 17 weeks

Assessment

• 50% Coursework 1: Individual coursework 2000 words (Autumn). Reassessment: 2000-words individual coursework.
• 50% Coursework 2: Group coursework (2 min) (Spring). Reassessment: 2000-words individual coursework.

Assessed in both autumn & spring semest

Educational Aims

Learning Outcomes

Knowledge and understanding: 
This module develops a knowledge and understanding of:
•    The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
•    The development, access and operation of markets for resources, goods and services.
•    The management of customer expectations, relationships and development of service excellence.
•    The sources, uses and management of finance.
•    The management of resources.
•    The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
•    The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives
•    The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
•    Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.

Intellectual skills: 
This module develops:
•    The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
•    The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
•    Conceptual and critical thinking, analysis, synthesis and evaluation.

Professional practical skills: 
This module develops:
•    Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
•    People management, to include communications, team building, leadership and motivating others.
•    Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
•    The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes.

Transferable (key) skills: 
This module develops:
•    Communication and listening including the ability to produce clear, structured business communications in a variety of media.
•    Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
•    An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
•    Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
•    Ability to work with people from a range of cultures.
•    Articulating and effectively explaining information.
•    Building and maintaining relationships.
•    Emotional intelligence and empathy.

Conveners

• Jose Gonzalez Lopez