Marketing and Society
| Code | School | Level | Credits | Semesters |
| BUSI3023 | Business | 3 | 10 | Autumn UK |
- Code
- BUSI3023
- School
- Business
- Level
- 3
- Credits
- 10
- Semesters
- Autumn UK
Summary
An overview of marketing and society, macro-marketing issues, responsible and sustainable marketing, consumer response to marketing activities, marketing's impact on society and consumption.
Target Students
Part I and II undergraduate students who are taking or have taken either BUSI1031 Consumers and Markets OR BUSI2172 Marketing Management OR BUSI2015 Introduction to Marketing A. Also available to Exchange students.
Co-requisites
Modules you must take in the same academic year, or have taken in a previous year, to enrol in this module:
- Introduction to Marketing (BUSI2015)
- Environment Society and Governance (BUSI1031)
- Marketing Management (BUSI2172)
Classes
- One 1-hour workshop
- One 1-hour seminar each week for 2 weeks
- One 1-hour lecture each week for 11 weeks
11 one-hour lectures; 2 one-hour seminars and 1 one-hour (small group) online exam prep. Please note all non-lectures will be timetabled in the Business School
Assessment
- 100% Take home (online) exam (24-hour): Take home (online) exam (sections A and B), answer TWO Questions.Word limit of 1000 words per answer.Reassessment of this module is 100% exam
Assessed by end of autumn semester
Educational Aims
This module explores issues at the interface of marketing and society including:Macro-marketing IssuesHow the changing political, economic and social environment is affecting marketing decision makingResponsible and sustainable marketingConsumer rights, responsibilities and resistanceIssues of the consumer societyLearning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
• The development, access and operation of markets for resources, goods and services
• The management of customer expectations, relationships and development of service excellence
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
Intellectual skills
This module develops:
• Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
• Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
• Articulating and effectively explaining information