Professional Communication in the Globalised World
| Code | School | Level | Credits | Semesters |
| ENGL4389 | English | 4 | N/A | April Full Year UK, Full Year UK, January Full Year UK |
- Code
- ENGL4389
- School
- English
- Level
- 4
- Credits
- N/A
- Semesters
- April Full Year UK, Full Year UK, January Full Year UK
Summary
The pod explores the influence of context, new multi-media technologies and globalisation on communication in commercial domains and organisational environments. Students will examine authentic professional communication data using appropriate linguistic approaches and frameworks to examine such topics as: how global brands present themselves to audiences across a range of professional genres, the emergence of global and local identities, the influence of digital technology on communication in professional domains, intercultural professional communication, and the topic of multilingualism and language policy in the professional sphere.
Target Students
Students registered on the School of English online masters scheme.
Assessment
- 100% Participation: Student participation
Assessed by end of designated period
Educational Aims
This module comprises an optional component in the following pathways: Applied English, Applied Linguistics, Applied Linguistics and ELT, Discourse and Communication, Professional Communication, and World Englishes. As such, it contributes in its specific aims to the programme-level coverage of these pathways.Learning Outcomes
Demonstrate awareness of the relationship between globalisation and the professional sphere.
Engage critically with relevant theories, frameworks and approaches to the study of globalised professional communication.
Apply relevant discourse and/or sociological theories to real-world problems or interactions.
Demonstrate knowledge and skills acquired to the appropriate disciplinary and professional standard.
Assimilate and present subject-specific material in an appropriate format (assessed within the ‘Assessment Portfolio’ 1, 2 or 3).