Digital Professional Communication
| Code | School | Level | Credits | Semesters |
| ENGL4316 | English | 4 | N/A | April Full Year UK, Full Year UK, January Full Year UK |
- Code
- ENGL4316
- School
- English
- Level
- 4
- Credits
- N/A
- Semesters
- April Full Year UK, Full Year UK, January Full Year UK
Summary
Digital technology has now long played a significant role in the ways that modern-day organisations communicate and do work. For organisations of all types, and for professionals, it is therefore important to understand how digital platforms like websites and social media are used in professional contexts to improve the effectiveness and efficiency of their communicative and working practices. Allied to this is also the issue of the potential benefits and limitations associated with such platforms. This pod explores the role of digital technology in the professional sphere, introducing key concepts in and approaches to digital professional communication by drawing on research based on real-life communication as observed in the professional sphere of public life.
Target Students
Students registered on the School of English online masters scheme.
Assessment
- 100% Participation: Student Participation
Assessed by end of designated period
Educational Aims
This module comprises an optional component in the following pathways: Applied English, Applied Linguistics, Applied Linguistics and ELT, Discourse and Communication, Health Communication, and Professional Communication. As such, it contributes in its specific aims to the programme-level coverage of these pathways.Learning Outcomes
Discuss the role of digital technologies in professional communication.
Engage critically with relevant approaches to digital professional communication.
Analyse professional communication (linguistic and/or visual) that takes place on digital platforms.
Demonstrate knowledge and skills acquired to the appropriate disciplinary and professional standard.
Assimilate and present subject-specific material in an appropriate format (assessed within the ‘Assessment Portfolio’ 1, 2 or 3).