Researching Media and Culture (Ningbo Autumn Version)
| Code | School | Level | Credits | Semesters |
| CULT2024 | Cultural, Media and Visual Studies | 2 | 10 | Autumn UK |
- Code
- CULT2024
- School
- Cultural, Media and Visual Studies
- Level
- 2
- Credits
- 10
- Semesters
- Autumn UK
Summary
This module will introduce students to the key issues and approaches at stake in culture, film and media research, familiarising them with a sample of qualitative and quantitative methods for investigating interdisciplinary research topics. Students will be expected to identify their own topic of research and to select and reflect upon the appropriateness of particular methods to their subject.
Target Students
Only available for year 2 Ningbo Autumn Semester International Communication Studies students.
Classes
- One 2-hour lecture each week for 10 weeks
The School of Cultures, Languages and Area Studies operates an attendance policy. The details of this policy can be found in the student handbook on Workspace and in module handbooks.
Assessment
- 100% Coursework: Coursework - 1,500 words of written work and equivalent
Assessed by end of autumn semester
Educational Aims
• To familiarize students with the wide range of interdisciplinary approaches to knowledge production. • To encourage students to make informed decisions regarding the appropriateness of particular methodological approaches to concrete communications contexts.• To enable students to identify, plan, and carry out a communications research topic of their own choosing.Learning Outcomes
a) Knowledge and Understanding:
This module will provide students with:
- an understanding of the varied and interdisciplinary methods used in cultural research;
- an appreciation of the distinction between qualitative and quantitative methods and the uncertainties and limits of particular methodologies and theoretical approaches;
- an awareness of the implications of technological, discursive and generic mediation upon communication processes;
- an appreciation of the importance of audiences and contexts to the understanding of communications processes;
- an understanding of the pragmatics of research processes.
b) Intellectual Skills:
This module will encourage:
- the ability to identify an appropriate topic for investigation;
- the ability to practically deploy specific research methods and tailor them to specific objectives of investigation;
- verbal and written communication skills;
- an appreciation of the ethical and political issues at stake in researching communications;
- self-reflection regarding processes of knowledge production.
c) Transferable (key) Skills:
This module will encourage transferable skills such as:
- the ability to retrieve, analyse, and produce information;
- the ability to organize, articulate and present specific research findings;
- working autonomously and effectively to deadline;
- confidence in exploring new and emerging issues and acquiring new competencies and skills.