Introduction to Business Economics
| Code | School | Level | Credits | Semesters |
| CELEN042 | Centre for English Language Education | 0 | 20 | Autumn China |
- Code
- CELEN042
- School
- Centre for English Language Education
- Level
- 0
- Credits
- 20
- Semesters
- Autumn China
Summary
This module introduces UNNC foundation-year students majoring in international business-related undergraduate degrees to the basic concepts, general theories, and simple applications in microeconomics and macroeconomics. The lecturing topics focus on introductory topics such as the fundamental principles of economics, the scientific way of thinking like economists, market forces of supply and demand, elasticity and its applications, consumer and producer surplus, the costs of production, measuring a nation’s income, aggregate demand, and aggregate supply, the influence of monetary policy and fiscal policy on aggregate demand.
Target Students
Students are the CELE preliminary-year (Y-1) UG students majoring in international business-related or accounting and finance-related subjects and degrees such as FAM, IBM, IBE, IBL, IBC. The cohort of students being enrolled into the module is based on NUBS, including NUBS Chinese (domestic) students and NUBS international students.
Classes
- One 1-hour seminar each week for 10 weeks
- One 2-hour lecture each week for 11 weeks
Every week an additional online learning activity will be introduced to students on Moodle.
Assessment
- 20% online quiz: Ten online weekly quizzes on Moodle
- 80% Final Exam (2-hour): One 2-hour independent written exam (final exam paper)
Assessed by end of autumn semester
Educational Aims
This module introduces UNNC foundation-year (UG Y-1) students to basic micro- and macro-economic concepts theories and analytic tools in order to prepare them with smooth transition into university study for further studies in business- and economics-related domains and subjects at NUBS in Year 2.Learning Outcomes
-Knowledge and Understanding: this module develops a knowledge and understanding of the concepts, fundamental principles, economic modelling and formulas, and general theories involved in the study of foundation level of micro- & macro-economics.
-Intellectual Skills: this module develops skills in the use of a range of techniques to initiate and undertake both qualitative and quantitative analysis via the application of economic theory in a business context.
-Professional and Practical Skills: this module develops an appreciation of people’s decision-making and economic activities in a society, and in particular the analysis of buyers and sellers, individual markets, and national economies (macroeconomics) including monetary and fiscal policies.
-Transferable and Key Skills: this module develops skills that will enable participants to present and communicate ideas and arguments effectively in both written and oral contexts.
Conveners
- Dr Paolo Di Giannatale