Advanced Research Methods
| Code | School | Level | Credits | Semesters |
| BUSI5020 | Business | 5 | 10 | Autumn UK |
- Code
- BUSI5020
- School
- Business
- Level
- 5
- Credits
- 10
- Semesters
- Autumn UK
Summary
50% Advanced qualitative research methods, covering key aspects of qualitative data collection, management, and analysis. Potential topics include handling data for qualitative analysis, coding and categorization, and qualitative data analysis, with a focus on grounded theory and narrative analysis..
50% Advanced quantitative research methods. Potential topics include factor Analysis, reliability analysis, multivariate regression analysis, moderation and mediation effects, partial least squares modelling and experimental design and testing.
Target Students
Available to Business School PGR students.Year 2.Must have taken BUSI5005.
Co-requisites
Modules you must take in the same academic year, or have taken in a previous year, to enrol in this module:
Classes
- Three 2-hour seminars each week for 4 weeks
Asynchronous teaching and recordings (30 minutes)
Assessment
- 100% COURSEWORK: 2000 words
Assessed by end of autumn semester
Educational Aims
Familiarisation with research methods used in leading business journals. The aims are: (1) to acquire the research methods training necessary for completing a PhD. (2) to provide a foundation in research methods training necessary for a career in academia.Learning Outcomes
Intellectual Skills: This module develops:
Critical Thinking and Creativity:
- Manage creative processes in self and others.
- Organise thoughts, analyse, synthesise, and critically appraise.
- Identify assumptions, evaluate statements based on evidence, detect false logic or reasoning.
- Identify implicit values, define terms adequately, and generalise appropriately.
Problem Solving and Decision Making:
- Establish criteria for problem-solving.
- Utilise appropriate decision-making techniques.
- Identify, formulate, and solve business problems.
- Create, identify, and evaluate options.
- Implement and review decisions.
Information and Knowledge Utilisation:
- Use information and knowledge effectively.
- Abstract meaning from information.
- Share knowledge.
- Apply quantitative skills as needed.
Professional Practical Skills: This module develops:
Research and Enquiry Skills in Business and Management:
- Conduct research and inquiry individually or as part of a team.
- Utilise research design for qualitative data collection and analysis.
- Synthesise findings and prepare comprehensive reports.
Research and Enquiry Skills in Business and Management (Quantitative):
- Conduct research and inquiry individually or as part of a team.
- Utilise research design for quantitative data collection and analysis.
- Synthesise findings and prepare comprehensive reports.
Ethical Decision-Making and Corporate Responsibility:
- Recognise and address ethical dilemmas.
- Address corporate social responsibility and sustainability issues.
- Apply ethical and organisational values to situations and choices.
Transferable (key) Skills: This module develops:
Effective Communication Skills:
- Networking proficiency.
- Strong listening skills.
- Proficient oral communication of complex ideas and arguments.
- Proficient written communication of complex ideas and arguments.
- Utilisation of a range of media for communication.
- Preparation of business reports.