International Business Strategy
| Code | School | Level | Credits | Semesters |
| BUSI4597 | Nottingham University Business School China | 4 | 20 | Spring China |
- Code
- BUSI4597
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 20
- Semesters
- Spring China
Summary
The module examines theories of firm internationalization and various strategic choices facing international managers. Detailed case-studies are examined, illustrating more general points by referring to firms and entrepreneurs that have set important benchmarks in business performance and globalisation.
Target Students
Core Module for MSc International Business (N102)
Classes
- One 1-hour-30-minute lecture each week for 11 weeks
- One 2-hour-30-minute lecture each week for 11 weeks
Total Contact Hours: 44 hours. The remaining 156 hours are for independent study, including 56 hours for background reading, 50 hours for coursework preparation, and 50 hours for revision purposes
Assessment
- 50% Coursework 1
- 50% Exam 1 (2-hour): 2 hour examination
Assessed by end of spring semester
Educational Aims
The module’s principle aim is to help students learn internationalization theory, understand the various strategies that multinational enterprises adopt and practice application of those strategies through cases and examples.Learning Outcomes
Knowledge and understanding: This module develops a knowledge and understanding of:
The dynamics of the global economy and international business &/or an awareness of cultural, legal/regulatory, political, and economic differences across countries &/or an appreciation of management issues from a global perspective.
Markets - the development and operation of markets for resources, goods and services
Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
Customers and stakeholders - customer expectations, service and orientation
People – strategic and operational HRM, meeting future organisational requirements, people development, HR systems
The management of resources
The management of operations
Business innovation – creativity, intrapreneurial – and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
The importance of sustainability issues, including an understanding of the challenges and opportunities arising from the activities of people and organisations on the economic, social and environmental conditions of the future.
Strategic management - the development and implementation of appropriate strategies within a changing environment
Intellectual Skills: This module develops:
Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills
Professional Practical Skills: This module develops:
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring
Transferable (key) Skills: This module develops:
Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
Soft skills: understanding the needs of others and empathy towards them; sensitivity to diversity in people and in different situations
Conveners
- Dr Weiping Liu