International Tourism Management
| Code | School | Level | Credits | Semesters |
| BUSI4574 | Business | 4 | 20 | Autumn UK |
- Code
- BUSI4574
- School
- Business
- Level
- 4
- Credits
- 20
- Semesters
- Autumn UK
Summary
The global tourism industry structure and organisation, international tourism markets and tourist behaviours, destination marketing and branding, international tourism impacts and sustainability challenges, governance and international relations, international tourism environment and exogenous factors.
Target Students
Available for MSc International Tourism Management and Marketing OR MSc Environmental Management students and MSc Exchange students.
Classes
- One 2-hour-30-minute lecture each week for 11 weeks
11 weeks asynchronous recordings (30-40 mins).
Assessment
- 50% Group Coursework: 4,000 words. Reassessment: 100% 24hr online exam.
- 50% Online Exam (24-hour): Online exam. Reassessment: 100% 24hr online exam.
Assessed by end of autumn semester
Educational Aims
The aim of this module is to examine the dynamics of the contemporary international tourism industry and its core management and marketing functions and challenges.Learning Outcomes
Knowledge and understanding:
This module develops a knowledge and understanding of:
● The dynamics of the global economy and international business &/or an awareness of cultural, legal/regulatory, political, and economic differences across countries &/or an appreciation of management issues from a global perspective.
● Markets - the development and operation of markets for resources, goods and services.
● Customers and stakeholders - customer expectations, service and orientation.
● The management of projects.
● Communications and the comprehension and use of relevant communications for application in business and management, including the use of digital tools.
● The importance of sustainability issues, including an understanding of the challenges and opportunities arising from the activities of people and organisations on the economic, social and environmental conditions of the future.
● Marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design.
● The management of resources.
● Business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property.
● Strategic management - the development and implementation of appropriate strategies within a changing environment.
Intellectual Skills:
This module develops:
● Being able to think critically and be creative: manage the creative processes in self and others organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
● Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems and the ability to create, identify and evaluate options the ability to implement and review decisions.
● Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills.
Professional Practical Skills:
This module develops:
● The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting.
● Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others team selection, delegation, development and management.
● Leadership and performance management: selecting appropriate leadership style for different situations setting objectives, motivating, monitoring performance, coaching and mentoring.
● The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices.
Transferable (key) Skills: This module develops:
• Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports.
• High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience.