The Economics of Strategy and Market Structure

Code School Level Credits Semesters
BUSI4421 Business 4 10 Spring UK
Code
BUSI4421
School
Business
Level
4
Credits
10
Semesters
Spring UK

Summary

The module uses a game-theoretic approach to analyse strategic firm-behaviour. It intends to cover topics from Industrial Economics such as competition, market entry, product differentiation, leader-follower, and merger and acquisition.

Target Students

Only available for MSc Finance and Investment students and MSc International Business students and MSc Exchange students.

Classes

This module is delivered through a series of lectures.

Assessment

Assessed by end of spring semester

Educational Aims

To provide students with a background for analysing various forms of strategic interactions in imperfectly competitive markets, and to establish knowledge about the field that may motivate students to pursue further research in the field of Industrial Economics.

Learning Outcomes

Knowledge and understanding: 
This module develops a knowledge and understanding of:
•    Markets - the development and operation of markets for goods and services

Intellectual Skills: 
This module develops:
•    Being able to think critically and be creative: organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements, define terms adequately and generalise appropriately
•    Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions

Professional Practical Skills: 
This module develops:
•    Other: The ability to conduct research and enquiry into business and management issues through research design, synthesis and reporting

Transferable (key) Skills: 
This module develops:
•    Effective communication: listening, oral and written communication of complex ideas and arguments
•    High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; displaying commercial acumen

Conveners

View in Curriculum Catalogue
Last updated 07/01/2025.