Digital Marketing
| Code | School | Level | Credits | Semesters |
| BUSI4398 | Nottingham University Business School China | 4 | 10 | Spring China |
- Code
- BUSI4398
- School
- Nottingham University Business School China
- Level
- 4
- Credits
- 10
- Semesters
- Spring China
Summary
Lecture topics may include: Digital Marketing Definition and Concept, Digital Marketing Media, Digital Marketing Communication Strategy, Digital Advertising, Social Media Marketing, E-Mail Marketing, Mobile Marketing, Content Marketing, E-Commerce vs Digital vs Internet Marketing
Target Students
Optional Module for MSc Marketing
Classes
- One 2-hour lecture each week for 11 weeks
22 hours of lectures; 40 hours of support reading; 38 hours of coursework preparation
Assessment
- 100% Individual Coursework: Individual report of 3000 words (100%)
Educational Aims
On completion of this module students will be able to: To analyse the issues surrounding the development of competitive digital marketing strategies. To evaluate the importance and application of digital marketing tools and techniques. To examine the different forms and functions of digital media.Learning Outcomes
• Marketing and sales – different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
• Customers and stakeholders - customer expectations, service and orientation
• Tools and techniques for transforming (big) data into useful information for business analysis and decision support
• Communications – the comprehension and use of relevant communications for application in business and management, including the use of digital tools
• Digital business – the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
Conveners
- Dr yangyang jiang