Leading Big Data Business Projects

Code

BUSI4372

School

Business

Level

4

Credits

10

Semesters

Spring UK

Summary

This module explicitly focuses on technologies, planning and managerial issues associated with leading big data projects in business. Key concepts revolve around: Using data analytics in context (integration of qualitative and quantitative approaches, introduction to survey methods and design), the full data lifecycle (including data management and security), introduction to organisational scale IT infrastructure, ethics, project management and presentation skills.

Target Students

Only for MSc Business Analytics students AND MSc Exchange students.

Classes

• One 2-hour laboratory each week for 11 weeks

This module is delivered through lecture-lab sessions.

Assessment

• 75% Group Project: 3,000 words. Reassessment of this module will be 100% individual coursework (2,000 words).
• 25% Coursework: 2,000 words. Reassessment of this module will be 100% individual coursework (2,000 words).

Assessed by end of spring semester

Educational Aims

Learning Outcomes

Knowledge and Understanding

This module develops a knowledge and understanding of:

• Marketing and sales and different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design.
• Customers and stakeholders - customer expectations, service and orientation.
• The management of resources.
• The management of operations.
• The management of projects.
• Tools and techniques for transforming (big) data into useful information for business analysis and decision support.
• Communications and the comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• Digital business and the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management.

Intellectual Skills

This module develops:

• Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions.
• Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills.

Professional Practical Skills

This module develops:

• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting.
• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting.
• Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management. Leadership and performance management: selecting appropriate leadership style for different situations; setting objectives, motivating, monitoring performance, coaching and mentoring.
• The ability to recognise the need for and initiate change and to be able to manage change.
• The ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues, applying ethical and organisational values to situations and choices.

Transferable (key) Skills 

This module develops:

• High personal effectiveness: critical self-awareness, self-reflection and self-management time management conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience.
• Soft skills: understanding the needs of others and empathy towards them sensitivity to diversity in people and in different situations.

Conveners

• Dr John Harvey