Data at Scale: Management, Processing, Visualization
| Code | School | Level | Credits | Semesters |
| BUSI4369 | Business | 4 | 20 | Autumn UK |
- Code
- BUSI4369
- School
- Business
- Level
- 4
- Credits
- 20
- Semesters
- Autumn UK
Summary
This module introduces the fundamental concepts and technologies that are used by modern international businesses to store, fuse, manipulate and visualise mass datasets.
Target Students
Only available for MSc Business Analytics students AND MSc Exchange students.
Classes
- One 1-hour lecture each week for 11 weeks
- One 3-hour computing each week for 11 weeks
This module is delivered through a combination of computing and lectures.
Assessment
- 25% Inclass Exam 1: 1 hour. Reassessment of this module will be a 1 hour computer-based test assessment.
- 25% Inclass Exam 2: 1 hour. Reassessment of this module will be a 1 hour computer based test assessment.
- 50% Coursework: 1,500 words. Reassessment of this module will be a 1 hour computer based test assessment.
Assessed by end of autumn semester
Educational Aims
To develop the skills required to manage, manipulate and visualize (noisy) data at scale, as collected in business environments. The module will transfer practical knowledge about key issues and technologies, taking participants on a journey through cloud technologies, key database languages and to visualization techniques. In addition key data concepts in modern business analytics will also be covered such as Geospatial and Open Data.Learning Outcomes
Knowledge and Understanding
● Marketing and sales and different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design
● Customers and stakeholders - customer expectations, service and orientation
● The management of projects
● Information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations
● Tools and techniques for transforming (big) data into useful information for business analysis and decision support
● Communications and the comprehension and use of relevant communications for application in business and management, including the use of digital tools
● Digital business and the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
Intellectual Skills
• Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
• Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
• Using information and knowledge effectively in order to abstract meaning from information and to share knowledge, including the use of quantitative skills
Professional/Practical Skills
• The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of quantitative data, synthesis and reporting
• The ability to recognise the need for and initiate change and to be able to manage change
Transferable (key) Skills
● Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
● High personal effectiveness: critical self-awareness, self-reflection and self-management time management conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience