Innovation Management
| Code | School | Level | Credits | Semesters |
| BUSI4188 | Nottingham University Business School | 4 | 10 | Summer Malaysia |
- Code
- BUSI4188
- School
- Nottingham University Business School
- Level
- 4
- Credits
- 10
- Semesters
- Summer Malaysia
Summary
What is Innovation Management? - definitions and models of the process; Innovation Strategy; the national and competitive environment; innovation processes within multinational firms; innovation processes within large public sector organisations; the systems of innovation specific to small high technology firms; Management techniques for innovation, shared vision, effective team working and a creative climate; Learning from Markets, marketing technological and complex products and learning through alliances; Integration of Approaches, Key themes, learning to manage and measure innovation and through the group presentations - Appraisal of innovation management within different organisations.
Target Students
Only students registered on the MBA programme.
Classes
33 lecture hours, i.e. 3 hours per session (inclusive of small-group activities) for 11 sessions.
Assessment
- 70% Individual Report: Individual Report (3, 000 words)
- 30% Presentation 1: Group Presentation
Educational Aims
The module aims to develop an understanding of the management of innovation from a number of perspectives. It is designed to: Examine innovation from an industrial perspective, showing how innovations of product, process and organisational structure can create and destroy markets. Together with focusing on innovation from an organisational perspective, showing how innovation can create and sustain a powerful competitive advantage; highlighting the managerial perspective, illustrating the skills and systems required to maintain innovation within different organisations and markets.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- Markets - the development and operation of markets for resources, goods and services
- Customers - customer expectations, service and orientation
- People - the management and development of people within organisations
- Business policy and strategy - the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests
- Pervasive issues - these would include sustainability, globalisation, corporate social responsibility, diversity, business innovation, creativity, enterprise development, knowledge management and risk management
This module develops:
- Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
- Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
This module develops:
- The ability to conduct research into business and management issues either individually or as part of a team through research design, data collection, analysis, synthesis and reporting
- Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management
This module develops:
- High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; sensitivity to diversity in people and different situations and the ability to continue to learn through reflection on practice and experience
- Effective two-way communication: listening, effective oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
Conveners
- Professor Simon Mosey
- Ganesh Nadarajah