Marketing Dissertation
| Code | School | Level | Credits | Semesters |
| BUSI4167 | Business | 4 | 60 | Summer UK |
- Code
- BUSI4167
- School
- Business
- Level
- 4
- Credits
- 60
- Semesters
- Summer UK
Summary
Dissertation on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Dissertation Supervisor.
Target Students
Only available for MSc Marketing students
Classes
Contact hours for this module comprise a mix of face-to-face meetings, group workshops, mentoring and study clinics, video/telephone calls, email conversations, and peer-to-peer feedback sessions. The onus is on the student to engage with all contact time offered in alignment with the requirements of their studies. Students must remain in communication with the supervisory team throughout their dissertation studies.
Assessment
- 100% Dissertation: 12,000 - 15,000 wordsThe reassessment of this module will be 100% dissertation.
Assessed by end of autumn semester
Educational Aims
Develop ability to undertake independent research in the area of marketing either in the context of further academic research or consultancy. To carry out independent research of either qualitative or quantitative nature. To identify theoretical issues underlying contemporary debates.Learning Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
The module could address any or all of the above areas depending on the topic of the research dissertation
Intellectual skills
This module develops:
Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
The module would address any of all of the above areas depending on the topic of the research dissertation.
Professional practical skills
This module develops:
The ability to conduct research and enquiry into business and management issues either individually or as part of a team through research design, the collection and analysis of qualitative data, synthesis and reporting
The analysis of data (quals or quants) will depend on the topics of the research dissertation
Transferable (key) skills
This module develops:
High personal effectiveness: critical self-awareness, self-reflection and self-management; time management; conflict resolution, displaying commercial acumen, the ability to continue to learn through reflection on practice and experience
Effective communication: networking, listening, oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports