Strategic Management
| Code | School | Level | Credits | Semesters |
| BUSI3186 | Business | 3 | 20 | Full Year UK |
- Code
- BUSI3186
- School
- Business
- Level
- 3
- Credits
- 20
- Semesters
- Full Year UK
Summary
Topics to be covered on this module include: External and internal analysis; business strategy and strategic positioning; corporate strategy; strategy execution and organisation; strategic leadership; strategic change; stakeholder management.
Target Students
Part II Business School Undergraduate Students. Also available to BA Hons Geography with Business and BA Hons Modern Languages with Business Students. CANNOT take this module if have taken or are taking BUSI2026 Management Strategy or BUSI2138 Strategic Management and Competitive Advantage. Also available to Exchange students.
Classes
- One 1-hour seminar each week for 2 weeks
- One 1-hour lecture each week for 22 weeks
Whilst the method and frequency of class is the same as this academic year, we now would like to detail asynchronous content; therefore, the overall format is as follows: Synchronous weekly lecture engagement session of 60min, asynchronous weekly academic content videos approx. 40mins, 1x60min seminar in each semester.
Assessment
- 70% Coursework: Individual Coursework 3000 words
- 30% Project: Group project
Assessed by end of spring semester
Educational Aims
To provide students of management with the key tools, concepts and frameworks of strategic analysis and to examine the process of strategy implementation.Learning Outcomes
Knowledge and understanding:
This module develops a knowledge and understanding of:
• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The management of resources.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.
Intellectual skills:
This module develops:
• The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
• Conceptual and critical thinking, analysis, synthesis and evaluation.
Professional practical skills:
This module develops:
• Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
Transferable (key) skills:
This module develops:
• Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
• Articulating and effectively explaining information.
• Building and maintaining relationships.