Marketing and Society

Code

BUSI3070

School

Nottingham University Business School

Level

3

Credits

10

Semesters

Autumn Malaysia

Summary

An overview of marketing and society, macro-marketing issues, responsible and sustainable marketing, consumer response to marketing activities, marketing's impact on society and consumption.

Target Students

Available to all Part I and Part II students with the required pre-requisites BUSI1063 Consumers and Markets or BUSI2096 Marketing Management.

Classes

• One 1-hour seminar each week for 2 weeks
• One 1-hour-30-minute lecture each week for 10 weeks

11 one-hour lectures and 2 two-hour seminars. Please note all non-lectures will be timetabled in the Business School

Assessment

• 100% Exam 1 (1-hour-30-minute): One 1.5-hour examination

Assessed by end of autumn semester

Educational Aims

Learning Outcomes

Knowledge and understanding

This module develops a knowledge and understanding of:

• The development, access and operation of markets for resources, goods and services.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

Intellectual skills

This module develops:

• Conceptual and critical thinking, analysis, synthesis and evaluation.Professional practical skills
  This module develops:
• Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.

Transferable (key) skills

This module develops:

• Articulating and effectively explaining information.

Conveners

• Dr Muhammad Hamza Shahab
• Dr Shu Han Tan