Marketing Management

Code School Level Credits Semesters
BUSI2178 Nottingham University Business School China 2 20 Autumn China
Code
BUSI2178
School
Nottingham University Business School China
Level
2
Credits
20
Semesters
Autumn China

Summary

This module is designed to focus on the strategic and operational aspects of marketing management. It will examine:  understanding the marketing concept; the role of marketing within business and its contribution to business performance and enhancing value; developing marketing strategy; segmentation, targeting and positioning; managing the marketing mix; and planning and implementation 

Re-assessment format is decided by the school.

Target Students

Compulsory for IBM, IBC and IBL students. Optional for IBE students.

Classes

Assessment

Assessed by end of autumn semester

Educational Aims

The aims of this module are: to introduce the concept of marketing as an approach to business; to discuss the nature of marketing strategy; to investigate the challenges of managing the marketing mix; and to understand how the application of the principles of marketing can assist in the strategic management of an organisation.

Learning Outcomes

Knowledge and understanding:

This module develops a knowledge and understanding of:

 

Intellectual skills:

This module develops:

 

Professional practical skills:

This module develops:

 

Transferable (key) skills:

This module develops:

Conveners

View in Curriculum Catalogue
Last updated 09/01/2025.