Corporate Entrepreneurship and Innovation Management

Code

BUSI2165

School

Business

Level

2

Credits

10

Semesters

Autumn UK

Summary

The current business climate demands that companies, large or small, develop the capability to anticipate and respond to changes in their external environment. These changes may represent opportunities or threats for companies. Entrepreneurship has been viewed as a means through which economic actors identify and pursue such opportunities. It is often assumed that large, established organisations are constrained by bureaucracy and are not as flexible and entrepreneurial as new small firms. There are, however, several examples of large companies (such as Sony, 3M and IBM), which have been able to create and sustain a competitive advantage by being consistently innovative and entrepreneurial. This module explores entrepreneurship in larger companies. Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations.

Target Students

Available to all PartI and Part II UG students. Also available to Liberal Arts students and Exchangestudents.

Classes

• One 1-hour-30-minute lecture each week for 11 weeks

11 ninety minute lectures (either in person or online). Please note all non-lectures will be timetabled in the Business School

Assessment

• 100% Coursework: 2,000 words

Assessed by end of autumn semester

Educational Aims

Learning Outcomes

Knowledge and understanding

This module develops a knowledge and understanding of:
•    The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
•    The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
•    The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
•    The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
•    The design, development of organisations, including cross-cultural issues, change, diversity and values
•    The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models
•    Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value

Intellectual skills
This module develops:
•    The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
•    The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
•    Conceptual and critical thinking, analysis, synthesis and evaluation
 

Professional practical skills
This module develops:
•    Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
•    Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
•    The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes

Transferable (key) skills
This module develops:
•    Communication and listening including the ability to produce clear, structured business communications in a variety of media
•    Articulating and effectively explaining information

Conveners

• Dr Pattanapong Tiwasing