Management Strategy
| Code | School | Level | Credits | Semesters |
| BUSI2026 | Business | 2 | 10 | Autumn UK |
- Code
- BUSI2026
- School
- Business
- Level
- 2
- Credits
- 10
- Semesters
- Autumn UK
Summary
This module provides participants with a theoretical and applied overview of strategic management in today's operational environment. It introduces and analyses the key concepts, frameworks and techniques of strategic management, which allow them to diagnose complex situations related to real-world business development.
Target Students
Available to Part I or Part II Business School Undergraduate students. This module cannot be taken with BUSI3186. Also available to UG Exchange students.
Classes
- One 1-hour seminar
- One 1-hour lecture each week for 11 weeks
Asynchronous recorded lectures on Moodle: 10 x 0.8 hour = 8 hours.
Assessment
- 100% Exam (2-hour): In person exam
Assessed by end of autumn semester
Educational Aims
To introduce and discuss the key concepts, theories and frameworks integral to the strategic management of organisations and to apply them to real-world situations.Learning Outcomes
Knowledge and Understanding
This module develops a knowledge and understanding of:
- The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
- The frameworks and tools commonly used to analyse market dynamics and the firm's external and internal drivers of success.
Intellectual skills
This module develops:
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Professional practical skills
This module develops:
- Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
Transferable (key) skills
This module develops:
- Articulating and effectively explaining information.